Thursday, February 5, 2009

Shelter Pub Round-Up: What's Left?

With the termination of shelter pubs like Domino, Cottage Living, Blueprint, and O at Home left and right, what's a girl to read for attainable inspiration?

Fortunately there are still several pubs left, however the aforementioned four leave a gaping hole in those that target the under 35 crowd. Ah well, at least designer trends trickle down faster these days, which means we'll see them in places where we can afford to shop, sooner.

On to the round-up:

Dwell: Launched in 2000 and edited for affluent, young and intelligent consumers. Focuses on home design that is modern, idea-driven and sensitive to one's social and environmental surroundings by providing eco-friendly innovations in architecture and interior design.

Elle Decor: Produced as a stylish, fashion-savvy design publication for the consumer who knows what she wants. Editorial celebrates style without borders, news that matters and fashionable products that bring couture chic to every room.

House Beautiful: Founded in 1896 and targeted toward affluent, educated readers ages 35 to 54. Covers home design and decoration, gardening and entertaining, interior design, architecture and travel. Illustrates stories of home style and beauty through information on the latest products and decorating ideas.

Martha Stewart Living: Established in 1990 and provides consumers with the information, ideas, and confidence they need to raise the quality of living and lifestyle in their homes and in a variety of activities that form the core of homelife. Edited for discerning, quality-conscious readers, the goal is to inform and inspire, to teach and demystify a broad range of subjects.

Metropolitan Home: Established in 1969 and written for the style-conscious individual interested in keeping up on the latest offerings from the design and architecture worlds. Content provides pictorials of public and private properties, focusing on interior and exterior design, including garden and landscaping ideas.

Real Simple: Provides inspiration for simplifying every aspect of a woman's life with articles on home decorating, health, food, finances, clothes, family, work and holidays. Emphasis is placed on the quality of life and provides actionable solutions for eliminating clutter, managing problems, taking care of the body and nurturing the soul.

Southern Accents: Established in 1977 and celebrates the best of the South. Each issue features the finest homes and gardens along with a balance of features that reflect the affluent lifestyles of its readers. Topics of interest include architecture, interior design, home and garden, new furnishings and antiques, entertaining, travel, landscape design, collecting and historical preservation.

Traditional Home: Created for affluent readers interested in home decorating and remodeling and features articles on buidling and decorating homes with classic taste and modern style. Focuses on the homeowner, how she decorates, entertains, travels, shops, unwinds and lives on a day-to-day basis.

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